There are several hotel chains that dominate the hospitality industry, and these companies have proven the importance of #sustainability in their business models. Specifically, Marriott has taken into account many different ways that the brand can give back to the #community, while preserving the #environment. The organization as a whole does a phenomenal job of taking different #stakeholders into account.
J.W. Marriott, Jr. states that:
“Our success depends on being true to this purpose: to provide the opportunity for rewarding travel experiences for our guests, the opportunity for personal and professional growth for our associates, and the opportunity for a better and more sustainable future in the communities where we live and work.”
This deep rooted mantra shows the strong dedication that Marriott has towards enacting socially responsible initiatives (making the world a better place.) In particular the two larger directives that Marriott focuses attention to are the environment and society. All of their initiatives address one of these two areas, while maintaining high ethical standards. The substantiation of these ideals fuels growth and innovation. This dedication to an overall vision truly shows that Marriott’s leaders understand the importance of sustainability.
Marriott implements several tactics to reduce their #footprint. For example, the organization is committed to decreasing consumption. This means that hotel managers prioritize the importance of using resources to their fullest extent. Programs that support this goal include methods to improve energy efficiency or reduce the hotel’s carbon footprint.
Another way that Marriott helps the environment is by developing “green hotels.” This is a common practice that Marriott implements for many of its newest hotels. These facilities have top-of-the-line lighting and water fixtures. Therefore, the creation of these “green hotels” aligns perfectly with the brand’s overall efficiency goals. Hotels of this nature are often LEED certified (meaning that the building has met high specifications set by the US Green Building Council.)
A third way that Marriott helps sustain the environment is by encouraging hotel guests to support the company on their mission. For example, different Marriott branches promote Environmental Awareness month. Also, Marriott hotels gently remind guests to reuse their towels and linens to save water.
On the other hand, Marriott also achieves socially responsible initiatives that support local communities, and society as a whole. This lea
ding organization has partnerships with the American Red Cross to help people whose homes are afflicted by natural disasters. Also, Marriott employees volunteer with Habitat for Humanity to build homes for those in need. All of these actions contribute to Marriott’s ultimate mission of providing people will exceptional food and shelter.
Furthermore, Marriott has programs that help society on the individual level as well. The company has several different programs targeted at people who are disadvantaged in some way including: bridging the gap for the homeless with job training, and helping young people that have less opportunity.
Overall, Marriott is very transparent in the presentation of its sustainability goals and programs. The organization does an excellent job in proving the value of social responsibility for hotels. Actions that help preserve the environment or better society are extremely important in todays marketplace, and no brand can afford to take these things for granted.
Check out their website to learn more about what Marriott has been up to!
#sustainability #hospitality #growth #environment #society #socialresponsibility
CSR in the Hospitality Industry 